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Intrepid has been acquired by Ascential

We are delighted to announce the sale of Intrepid to Ascential. Intrepid provides e-commerce operations optimisation, digital marketing and technology services to large enterprise customers, helping them improve their sales and marketing performance on South East Asian (SEA) e-commerce marketplaces.

The private equity team’s partnership with Intrepid began in May 2021. We were attracted to the business as it provided a gateway for international brands to reach South-Asian’s next generation of consumers and we were honoured to become their largest investor. Our relationship with Intrepid has also helped us to better understand the regional e-commerce market, knowledge that we share with the other companies in our portfolio so they can build their own successful e-commerce strategies.

Intrepid’s success has been an inspiration. From a start-up in Vietnam in 2018, the current CEO Jasper Knoben, along with his passionate and ambitious leadership team have expanded the business across SEA, offering an end-to-end solution of all services needed to establish and grow a brand’s presence. This is very much aligned with our own interest in investing in tomorrow’s leading brands.

It does not come as a surprise that Intrepid has attracted the attention of Ascential, a leader in information, data and e-commerce optimisation. A FTSE 250 company with a global footprint, Ascential continues its expansion plans and the acquisition of Intrepid provides a strategic entry into the high growth SEA market. For Intrepid, the acquisition will provide access to a wider network of resources and knowledge, and we are sure that they will make the most of this opportunity. We wish them every success.

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