Private Assets
Mirabaud Lifestyle Impact and Innovation
TOMORROW'S DISRUPTERS
We aim to invest in today’s disruptors including digital and technological pioneers and transform them into tomorrow’s lifestyle leaders.
The lifestyle industry is facing unprecedented changes driven by four key trends:
Sustainability and impact
Changing consumer concerns have meant the global lifestyle industry has had to rethink its sourcing, manufacturing and distribution processes.
There is an opportunity for challengers to solve issues including both environmental impact - pollution, water consumption - and ethics - animal welfare, work conditions.
New generation consumers
‘Generation Z’ is now pioneering the latest trends.
These educated and highly-connected consumers are seeking brands with purpose and values including authenticity, transparency, and a commitment to ESG.
They expect a strong and consistent omnichannel experience across all customer journeys, including content and distribution.
Technology
The digitalization of the value chain is accelerating the pace of the industry, challenging traditional models and reshaping how brands interact with their customers including new uses of data or new experiential distribution models.
This expansion of the fashiontech ecosystem promises to radically transform the entire industry.
The new economy
The Covid crisis significantly accelerated the shift to digital channels – a shift that is likely to be permanent. Overall, the lifestyle industry proved resilient despite the pandemic’s many challenges.
Meanwhile, global urban populations are growing, especially in emerging markets. This interconnected global economy is opening up new frontier markets undreamt of a few years ago.
Our investment criteria
We seek out premium lifestyle B2C and B2B players addressing the demands of a new generation.
We focus on Europe, Asia and North America and invest across company cycle from seed to capital development.
Target sectors
Fashion & ready-to-wear
Watches and jewellery
Accessories
Gourmet, health & gastronomy
Cosmetics & fragrances
Business services (b2b, retail, marketing, digital, etc.)
Manifesto
Shaping the future of the industry
We support the development of disruptive lifestyle companies: digital pioneers and innovative global companies where we believe in the human talent that can drive success.
Working on common goals
We help companies become more global, more digital, and more differentiated.
Building long term partnerships
We believe in strong long-term partnerships based on a common direction that creates value for all stakeholders.
Supporting growth
We accompany companies at different stages of their development to progress to the next level through Seed, Venture and Development Capital.
Specialised and smart capital
We act as partners with our portfolio companies, specialising in the lifestyle market environment. We leverage expertise on human resources, product innovation, marketing and distribution.
Sustainability as a core value
We focus on companies that want to reshape society and hold themselves to high ESG standards.
Portfolio companies
Our value add
Active participation in the development and deployment of our companies’ business strategies is the best way to deliver lasting value to our investors.
We have setup our dedicated value creation framework centered on six key pillars:
Capital Injection | Management Contribution | Innovative marketing | Distribution channels | Disruptive design | Sustainability |
At the very top of our pipeline, we look for companies which need new capital to accelerate their development. | We help our companies assess and find new management in order to scale their development. | We share our best practice and help our companies designing and implementing their marketing approach (offline marketing, influence marketing, content production, collaborations, event management). | We grow our companies revenues by developing their multi-channel distribution (department and flagship stores, pop-ups, e-commerce, m-commerce, KOLs, social selling, platforms). | We leverage on our network and expertise to implement and foster the adoption of new technologies. | We focus on mission-driven companies and support them by implementing dedicated ESG and impact plans. |
Contact us
Asset management
Benjamin CARTER
Head of UK Wholesale