Mirabaud Lifestyle Impact and Innovation

Changing consumer concerns have meant the global lifestyle industry has had to rethink its sourcing, manufacturing and distribution processes.

There is an opportunity for challengers to solve issues including both environmental impact - pollution, water consumption - and ethics - animal welfare, work conditions.

‘Generation Z’ is now pioneering the latest trends.

These educated and highly-connected consumers are seeking brands with purpose and values including authenticity, transparency, and a commitment to ESG.

They expect strong and consistent omnichannel experience across all customer journey, including content and distribution.

The digitalization of the value chain is accelerating the pace of the industry, challenging traditional models and reshaping how brands interact with their customers including new uses of data or new experiential distribution models.

This expansion of the fashiontech ecosystem promises to radically transform the entire industry.

The Covid crisis significantly accelerated the shift to digital channels – a shift that is likely to be permanent. Overall,  the lifestyle industry proved resilient despite the pandemic’s many challenges.

Meanwhile, global urban populations are growing, especially in emerging markets. This interconnected global economy is opening up new frontier markets undreamt of a few years ago.