Paris, 4 July 2017 – Mirabaud Asset Management has expanded its offering, which already covers several asset classes, to include a new growth industry: the private equity business. To implement this strategy, Mirabaud Asset Management has enlisted the services of Renaud Dutreil, former French Minister of Small & Medium-Sized Businesses and former Chairman of LVMH North America; he will be supported in this remit by Luc-Alban Chermette. This is the first fund dedicated to entreprises du patrimoine vivant (living heritage companies) and was launched today with a first closing of 50 million euros.
Read the Press release : Mirabaud Asset Management launched Private Equity Business
A four episode dedicated video describing the “Living Heritage” concept and investment philosophy has been prepared for this occasion
Mirabaud Grand Paris is a Real Estate investment project carried out in the wake of Grand Paris, the largest urban development project in Paris since Baron Haussmann.
Our strategy follows an investment philosophy clearly articulated around the “Grand Paris” project, crossing over Private Equity and Real Estate in a value add approach. The investment theme is based on a “transformation approach”, investing alongside established real estate developers where Mirabaud will carefully select and challenge each project. Three sub-strategies with distinct risk/return profiles and time horizon: 1) Residential building projects, 2) Transformation of ex-industrial sites into residential/office space buildings, 3) Building/renovation of office spaces. Each projects will benefit from the proximity of the existing, or future, infrastructure of public transportation from the “Grand Paris” master plan.
Mirabaud Asset Management is excited to embark on a new project: Lifestyle Impact & Innovation. The fund provides capital growth and seed money to companies in fashion and lifestyle consumer goods sectors around the globe.
This strategic move captures opportunities in absolute, aspirational and affordable luxury in sectors driven by the value of emotions. We believe our model will exploit key global trends such as:
- Shifting consumer habits
- Lifestyle environment
For Mirabaud Asset Management, private equity investment is an active process and we take a “hands on” operational approach that goes well beyond capital injection. With our unique team of Lifestyle Impact & Innovation experts, we stand out from the private equity crowd, contributing insights and know-how across human resources, product innovation, marketing and distribution. We support companies as they progress along their development journey. Through seed capital, venture capital and development capital, we help our investees evolve into more global, more digital, more exceptional brands.
With sustainability already a critical concern for companies, consumers and investors, ESG will remain an important differentiator in tomorrow’s markets. Our investments focus on businesses that are reshaping society and abide by high environmental, social and governance standards.
Our mission is to make a positive impact at every level - with our participations, in our globalized economy and, of course, for our investors.